Strategy Driven

APRIL 23, 2019

To run a successful business, you also need to get to grips with marketing strategy, techniques and advertising standards you need to comply with. Franchises often require a larger investment upfront to purchase the franchise rights and will be a bigger operation in general. Devise a Marketing Strategy.

Franchising 52

Franchising Licensing Advertising How To 52

In the CEO Afterlife

DECEMBER 31, 2011

There has to be a break from day-to-day operations in the process. For as long as I can remember, the person bonded to the CEO’s hip was the CFO. Strategic Plans have to start with deep strategic thought and the right conviction. A ‘do-more-of-the-same but better’ attitude will surely result in mediocrity.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

Harvard Business Review

MARCH 21, 2016

For all of the talk about “brands becoming publishers,” most marketers are simply tacking on publishing functions to their existing operations without implementing any new processes or practices. Marketing strategies often start with market research undertaken to define a specific target market.

Content 8

Content Marketing Audience Brainstorming 8

Harvard Business Review

MARCH 28, 2016

With a master brand strategy, a company is able to build longer-lasting customer relationships. By developing customer bonds with the overarching brand, companies can offset the natural customer attrition that brands and products experience when their appeal is based on a discrete period of time, like a certain life stage.

Advertising 8

Advertising Brand Company Attrition 8

Harvard Business Review

JUNE 20, 2014

For example, at Essent, the CEO changed the reporting structures so that all people in the company with a marketing role reported to the CMO, which in one fell swoop provided the CMO with a significant set of resources. Make the CMO the “bonding agent” that connects the organization. That can sometimes be an uphill battle.

CEO 8

CEO Marketing Hotels Long-term 8