Strategy Driven

APRIL 4, 2016

I was asked to be Minister of Higher Education, Scientific Research, and Information & Communication Technologies. Just like a technology company, we intentionally physically set up our “lab” on the opposite side of Tunis, far from the main body of government. Build bonds to strengthen trust. How could I refuse?

How To 50

How To Chief Information Officer Tourism Politics 50

Harvard Business Review

MAY 16, 2016

I was asked to be Minister of Higher Education, Scientific Research, and Information & Communication Technologies. Just like a technology company, we intentionally physically set up our “lab” on the opposite side of Tunis, far from the main body of government. Build bonds to strengthen trust. How could I refuse?

Politics 10

Politics Chief Information Officer Tourism Environment 10

Harvard Business Review

OCTOBER 20, 2015

In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. People crave the kinds of meaningful moments, shared experiences and emotional bonds — or what I call “emotional souvenirs” — that brand homes can provide. The New Tools of Marketing.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

MARCH 2, 2015

They’d bonded over their Miami roots and their desire to make a difference in the world, and soon they began developing Helena’s idea into a fully fledged organization. Helena had dreamed of starting a nonprofit that would seek out, mentor, and support high-potential entrepreneurs in Latin America.

Case Study 8

Case Study Incubator Marketing Real Estate 8