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Moving on from ROI to ROE, a Return on Empathy

Strategy Driven

However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Name and address information required.

ROE 50
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The Continuum and the Marketplace

Strategy Driven

Mark Ingwer is a business psychologist and the founding partner of Insight Consulting Group, a global marketing and strategy consultancy specializing in consumer and business insights. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. The Emerging Strategy of Innovative Service.

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The Best Salespeople Do What the Best Brands Do

Harvard Business Review

They contribute tremendous value to their organizations through their market insights and direct communication channel with customers. So they help their companies with product development, marketing strategy, and customer service by serving as the Voice of the Customer internally. Great brands avoid selling products.

Brand 8