Lead Change Blog

JULY 8, 2019

Bottom-up commitment. Rogers categorizes coworkers into five groups, according to how they deal with accepting new ideas: The innovators are always in for a new idea and are quick to adopt; often also quick to drop an idea in favor of a new, more attractive looking idea. More importantly: how do you recognize the early adopters?

Early Adopters 268

Early Adopters Early Majority Rogers Resistance 268

N2Growth Blog

APRIL 29, 2012

This is simply flawed logic based upon a lack of understanding about what’s really influencing the decline. When a new industry surfaces, the early adopters (first-movers) set-up shop, validate proof of concept, carve out their niche, and build very strong, if not in some cases, category dominant brands.

Blog 302

Blog Early Adopters Niche Marketing Magazine 302

Harvard Business Review

APRIL 15, 2013

Like so many other revolutions, digital marketing has taken hold from the bottom up. You can see a strong precedent for this in the open source software movement, which didn''t go mainstream until its early adopters progressed through the ranks. Is the average CMO ready to step up to this challenge?

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

JUNE 25, 2018

With this in mind, I’m volunteering to carry out a management concept recall: with 2019 marking the 25th anniversary of the “triple bottom line,” a term I coined in 1994, I propose a strategic recall to do some fine tuning. It is time to either step up — or to get out of the way.

TBL 11

TBL Bottom-up Long-term Early Adopters 11

Harvard Business Review

MARCH 19, 2015

Get influencers onboard. In the early stages of the launch, focus on getting “a network of champions” fully invested in the new technology, so they can “coach others on how to use the tools to their benefit,” says Bonnet. . “Getting those folks on board early is critical.”

Technology 8

Technology CRM Training System 8