Brand Management, Management and Social Capital

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Brand Management

Management

Social Capital

How to Build and Repair Your Reputation

Skip Prichard

NOVEMBER 16, 2021

Do you consider your personal brand ? Do you manage your company’s reputation? Why is it important to manage your reputation? Lida Citroen , an expert in the field of reputation management, has a resource to anyone who wants tips to build a reputation that can withstand negative influences and becomes stronger over time.

Reputation

Reputation Brand How To Media

Use a Brand Council to Help Steer Strategy

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

Brand

Brand Strategy Advertising Brand Management

Leadership Digital

How to Build and Repair Your Reputation

Use a Brand Council to Help Steer Strategy

Stay Connected