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The Importance of Testing in an E-marketing Campaign

Women on Business

If so, How to Drive ROI on Direct Mail Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney. The Most Effective Way to Improve Your Marketing We are just past the midpoint of the second quarter. 6 Best Tips to Online Cost Effective Marketing Is your business experiencing stagnation with the Recession?

Marketing 162
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Genuine Success: Vitality, Service, & Outstanding Performance

Tony Mayo

Participate in Genuine Success: Vitality, Service, and Outstanding Performance (GS:VSOP) to develop your expertise in the only career strategy that is endlessly scalable. Want to improve ROI & speed growth. Your organization and your responsibilities can grow only as fast as you do. See brochure for more details.

Mayo 149
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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

Related posts: ROI on Social Media Post by Dr. Marsha Firestone, contributing Women On Business writer. I learned, recognized really, that Social Media is one of the items in my business toolbox; that it should be chosen carefully and thoughtfully and focused.

Media 198
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Get the Right People to Notice Your Ideas

Harvard Business Review

“You’ve definitely given me some food for thought about my career trajectory, and how to use branding to my advantage,” an executive at a management consulting firm wrote. Given the seemingly abysmal ROI, isn’t it better to invest your time elsewhere? Branding Communication Social media'

Brand 8
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Social Media Influence | N2Growth Blog

N2Growth Blog

In today’s post I’ll share some thoughts on the importance of social media influence in the building of personal and corporate brand equity. Can you generate an increase in revenue and brand equity with social media? Is social media right for business? How does social media compare with other mediums?

Media 368
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World Business Forum – Day 1 Recap | N2Growth Blog

N2Growth Blog

Carlos is responsible for more than 300 brands globally, and it’s no wonder why – he has a plan and he’s sticking to it. What’s the ROI on a handshake? Matin Lindstrom followed Charlene with a great presentation on branding. Everything your brand does should survive without the logo.

Blog 306
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How to Launch a Product Like a Rock Star

Strategy Driven

It encompasses market analysis, pricing decisions, launch timing, channel partnerships, customer acquisition costs, building and training a sales force, distribution planning and budgets, customer service, PR, media, and establishing realistic short and long-term ROI expectations of the company.