Strategy Driven

SEPTEMBER 24, 2021

Create a Strong Brand. But without a well-defined and solid company brand, your efforts are useless in the vast ocean of competition. You have to stand out, and your company brand is your rallying point. Remember that your brand goes beyond an emblem and a tagline. Does word-of-mouth marketing really work?

Organization 91

Organization Brand Word of Mouth Marketing Marketing 91

Women on Business

JUNE 19, 2011

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. They develop expectations for your brand based on the information you consistently share.

Content 200

Content Marketing Word of Mouth Marketing Audience 200

Strategy Driven

DECEMBER 15, 2021

While many people think that money will motivate you to work harder, it is not just about cash; it is also about your career, fulfillment, and purpose. A strong brand image : Make sure that frontline staff are empowered and know how they should deliver excellent customer service within your culture and brand image.

Company 107

Company Succession Word of Mouth Marketing Motivation 107

Women on Business

FEBRUARY 14, 2013

And, for those relationships that you already have, you won’t be able to rely on coveted word of mouth marketing (one of the best tools in your toolbox) if you’re not delivering on service or quality. The post Build your Brand by Building Relationships appeared first on Women on Business.

Brand 257

Brand Word of Mouth Marketing Advice Reference 257

Harvard Business Review

AUGUST 5, 2011

And — proving the supremacy of word-of-mouth marketing — while I could resist my lone friend two years before, I couldn't turn down a classroom of 25 pleading college students. Fast forward to the spring of 2006, when I was teaching a course at Emerson College.

Word of Mouth Marketing 15

Word of Mouth Marketing Media Brand Resistance 15

Harvard Business Review

SEPTEMBER 21, 2011

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). Specific thinking is particularly important for planning, branding, and advertising. But when is the optimal time to think about a situation in terms of its small details?

Word of Mouth Marketing 14

Word of Mouth Marketing Transportation Market Segmentation Advertising 14