Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

DECEMBER 22, 2010

There is a great deal of confusion in the popular media about the level of the current budget deficit and outstanding debt. Consider, for example, that the estimated net present value of obligations under the Social Security system is approximately $8 trillion. To illustrate, most press reports peg the current U.S.

GDP 15

GDP Net Present Value Crisis Cost 15

Harvard Business Review

JUNE 22, 2015

Marketers often have to make the call on whether a certain marketing investment is worth the cost. Can you justify the price tag of the ad you want to buy or the marketing campaign you’re hoping to launch next quarter? What is breakeven quantity (BEQ)? ” The company sells each pair of flip flops for $24.00.

Payback Period 8

Payback Period Fixed Costs Analysis Price 8

Harvard Business Review

SEPTEMBER 27, 2012

Accordingly, the management team identified capital budgeting as a critical bottleneck keeping the company from achieving its objectives. Employees frequently attribute breakdowns to incompetence or bad faith on the part of colleagues in other departments: "Those bozos in headquarters [or finance or marketing] screw everything up."

Strategy 8

Strategy Proposal Guidelines Net Present Value 8