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Stop Numerator Thinking: Innovating Your Service Experience

Lead Change Blog

Then there are the business developers forever in pursuit of new products and new markets. A local car wash operator learned about CRM (customer relationship management) in a magazine and decided to create his own version. Change Management Chip Bell Leadership Return on Investment service strategic planning'

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3 Tips for More Effective Email

Skip Prichard

This becomes a huge productivity problem on long chains saved to your CRM system when you need to relocate a specific detail. The first was a business development manager at our training organization about fifteen years ago. “Nothing to add.”. You’ll have to open and read through all 15 emails to find that one specific detail.

Tips 89
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Who Owns Your Customer Relationships: Your Salespeople or Your Company?

Harvard Business Review

Creating tools and programs that add value throughout the sales process: For example, a web site makes the purchasing process efficient, or tools provide salespeople insights about a customer's business. All are sources of customer value. The sales and fulfillment process itself becomes something the customer relies upon.

Company 14
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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

Similarly, Charles Schwab was the early adopter client of Siebel’s revolutionary CRM system. For those that do, the last step prior to acceptance into the program is to define a pilot project between the startup and a business unit. Even so, less than 5% of all potential startups will make it past a screening process.