N2Growth Blog

JUNE 5, 2011

If you really want to understand a leader’s perspective on the market, ask them about their competition. I’m always on the lookout for new practitioners entering the market where we have practice areas, disruptive technology, or changes in the landscape that could disintermediate certain aspects of the market.

Leadership 353

Leadership PR Disintermediation Supply Chain 353

N2Growth Blog

FEBRUARY 28, 2011

Leaders who fail to demonstrate a constancy of character won’t create trust, won’t engender confidence and won’t create loyalty. No Innovation: Leaders create a culture of innovation or they kill it. Leaders who can’t stay in front of the market tend to get run over by it.

Brand 379

Brand Entrepreneur Marketing Execution 379

Strategy Driven

DECEMBER 23, 2013

Innovation begins with management; by fostering a culture that prioritizes innovation, creativity is incentivized among team members. Customer centricity: It’s been proven that companies that prioritize their customers see greater business results and continually bring more innovative products to the market.

Organization 58

Organization Open-book Innovation Technology 58

Harvard Business Review

MARCH 18, 2016

While almost all business units, such as HR and sales, have started working more closely with IT, we have become especially interested in the marketing-IT relationship because we’ve seen firsthand just how much of marketing is increasingly powered by technology. Align your vision.

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Harvard Business Review

AUGUST 22, 2012

Customer intelligence is at an organizational inflection point. This practice, which is largely the evolution of database marketing, has become a critical driver of business strategy for global organizations in nearly every industry and vertical, because it supports decisions with data. The ability to speak "IT."

Company 14

Company Business Intelligence CRM Marketing 14

Harvard Business Review

APRIL 29, 2013

How can I help marketing retain more customers? What kinds of products or types of communication are going to increase customer loyalty? Like many telcos this company is trying to woo customers through customized marketing communications and offers. Innovation' All this came from just three days of group brainstorming.

Analysis 8

Analysis Storytelling Brainstorming Telecommunications 8