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Leading in a New Direction - 3 Techniques for Thinking up New Business Ideas

Great Leadership By Dan

What if you substituted desserts for food, and ran a fast casual, high quality desserts restaurant? C = Combine - Could you combine the delivery option of a fast-food restaurant with your own restaurant’s quality food, to create an affordable, quality-food delivery service? M = Magnify – magnify one aspect.

Incubator 238
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Building a Minimum Viable Product? You're Probably Doing it Wrong

Harvard Business Review

In creating a minimum viable product , entrepreneurs choose between experiments that can validate or invalidate their assumptions about a business model. If your MVP offers a better experience, then failure invalidates your business model; success doesn''t necessarily validate it. Which approach should you use first?

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Building a Minimum Viable Product? You’re Probably Doing it Wrong

Harvard Business Review

In creating a minimum viable product , entrepreneurs choose between experiments that can validate or invalidate their assumptions about a business model. If your MVP offers a better experience, then failure invalidates your business model; success doesn’t necessarily validate it.

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Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business Review

We began selling this new smart fan option and had several thousand excited early adopters. And we get feedback from our customers that quality and aesthetics still matter more than smart features. Rogers’ classic Diffusion of Innovation Theory – buy products en masse after the “early adopters.”

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The Sectors Where the Internet of Things Really Matters

Harvard Business Review

While these enablers make the IoT possible, its long-term success depends on the use cases that help realize the economic potential of connecting billions of devices, either to improve quality of life or save money.

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OTT Video Is Creating Cord-Extenders, Not Cord-Cutters

Harvard Business Review

From Orange Is the New Black to Game of Thrones, from House of Cards to Grace and Frankie , we are enjoying some of the highest-quality TV programming that’s ever been produced and we’re binge-watching many shows whenever and wherever we choose.

Video 8
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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business Review

Like digital platforms, social media, martech, fintech, and numerous other innovations, the spoils of blockchain may go to early adopters who commit to ruthless innovation. Blockchain-enabled editorial content will likely allow companies to enhance quality control and copyright protection. Related Video.