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Social Media Demystified

N2Growth Blog

Forget all the buzzwords and acronyms, social media is about meeting your constituencies where they are – in a setting of their choosing, and communicating with them on their terms. One of the things I look most forward to is watching Chris continue to develop and refine his thoughts as the medium advances and matures.

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Why Sales Ops Is So Hard to Get Right

Harvard Business Review

•Manage sales force automation and CRM systems and processes. They must hire, develop, manage, and lead a team of people with diverse and specialized competencies who do fundamentally different jobs and likely have dissimilar career aspirations. Can one person really handle all this?

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What It Takes to Become a Great Product Manager

Harvard Business Review

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. If the best PMs have well developed core competencies and a high EQ, does that mean that they are then destined for success no matter where they work?

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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation. Where do you think the NBA should be focusing in terms of digital coverage? In sports, the big cost driver is really players’ salaries.

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