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Social Media Demystified

N2Growth Blog

Forget all the buzzwords and acronyms, social media is about meeting your constituencies where they are – in a setting of their choosing, and communicating with them on their terms. Your comment got me thinking, which grew long enough to warrant a blog post: [link]. link] Allan W. link] Allan W.

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Why You Should Put a Little More Thought into Your Out-of-Office Message

Harvard Business Review

Research finds that social connection, which adds meaning and depth to our relationships, is the greatest predictor of long-term levels of happiness, and can be a major contributing factor to our performance at work. I’ve received literally tens of thousands of these over the course of my career.

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Why Sales Ops Is So Hard to Get Right

Harvard Business Review

•Manage sales force automation and CRM systems and processes. They must hire, develop, manage, and lead a team of people with diverse and specialized competencies who do fundamentally different jobs and likely have dissimilar career aspirations. Can one person really handle all this? What does this mean for sales ops leaders?

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What It Takes to Become a Great Product Manager

Harvard Business Review

If the company is building a SaaS CRM, there may be more requirements around experience with go-to-market and customer lifecycles than how the product itself is built. Pro: Engineering can focus on coding without a lot of distraction; this tends to work well for Waterfall development shops with long lifecycles.

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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation. Where do you think the NBA should be focusing in terms of digital coverage? In sports, the big cost driver is really players’ salaries.

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