The UK’s Snap Election Reminds Us That Proposing a Change Forces People to Ask New Questions About You
Harvard Business Review
JUNE 13, 2017
” But when the new site appeared, I asked and answered a different question: “Should I learn to navigate the new CBSSports.com, or take the opportunity to learn to navigate market leader ESPN.com?” ” They answered that question with a definitive: “No, I don’t trust you.”
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