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Four Innovative Initiatives to Attract and Retain Diverse Women

First Friday Book Synopsis

Here is an article written by Tina Vasquez (Los Angeles) for The Glass Hammer, an online community designed for women executives in financial services, law and business. Visit us daily to discover issues that matter, share experiences, and plan networking, your career and your life.”

Hammer 89
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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

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Addiction Marketing

N2Growth Blog

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. By Mike Myatt , Chief Strategy Officer, N2growth.

Marketing 310
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Leadership Is Not a Solitary Task

Harvard Business Review

They were also an example of the power of community in leadership. We often think of leadership as a solitary task. Buying into Thomas Carlyle’s “great man” theory of history , we speak of leadership in solitary and personal terms. First, great leadership often starts in community. Mahatma Gandhi, and Harriet Tubman.

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Have You Earned the Right to Lead? Ten Deeply Destructive Mistakes That Suggest the Answer Is No (and How to Stop Making Them)

Strategy Driven

Unusually Excellent: The Necessary Nine Skills Required for the Practice of Great Leadership by John Hamm. Unusually Excellent is a back-to-basics reference book that offers both seasoned and aspiring leaders a framework for understanding and a guide for applying the battle-tested fundamentals of leadership at every stage of their careers.

CEO 57
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Don't Hire Entrepreneurs; Hire Entrepreneurial Spirit

Harvard Business Review

Have those with MBAs specialized in strategy, marketing, or entrepreneurship? This can take many forms — an agreement that an employee can use office space and resources outside normal business hours to hammer out a side project over time, for instance, or a month-long sabbatical to let them dig into their passion all at once.