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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. CEOs who continually talk about brand assets are often the ones living off the luster of yesteryear’s brand equity. Human Resources.

Brand 168
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Leadership: A Global Perspective

N2Growth Blog

Needing a way to capture and document this event, I recruited Dan Evans , our Chief Marketing Officer , to join me on a journey that would span over 42,000 miles on four continents ( 11 countries total, including stops ) to interview and record sessions with experts in the science and art of leadership. .” The Netherlands.

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A Board Director's Perspective on What IT Has to Get Right

Harvard Business Review

I''m often struck by how many articles exclusively focus on new or emerging technology and their productivity or efficiency effects. Every discussion on the role of IT and CIOs should start with the question: "What are the potential uses of this technology that will guarantee we stay in business?" IT Doesn''t Matter (to CEOs).

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The Big Picture of Business – Biggest Excuses They Use… and You Should Avoid: Rationales and Reasons Why Businesses Fail

Strategy Driven

We’ve got the latest technology. Our human resources department takes care of that. Examples: This company reflects the character of its CEO. The wise CEO is one who listens to others, surrounds himself-herself with smart people and fosters a spirit of teamwork. Our people were hired to do their jobs.

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AI May Soon Replace Even the Most Elite Consultants

Harvard Business Review

Sponsored by DXC Technology. But AI can also help support more complex decisions in key areas such as human resources, budgeting, marketing, capital allocation and even corporate strategy — long the bastion of bespoke consulting firms such as McKinsey, Bain, and BCG, and the major marketing agencies. Insight Center.

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5 Positions Companies Need To Navigate Digital Transformation

N2Growth Blog

Sundar Pichai, Google CEO, October 2016. Techniques include: predictive modeling for sentiment analysis, clustering for document analysis, and anomaly detection. Ultimately, it is strategy rather than technology that will drive value creation. “The last 10 years have been about building a world that is mobile-first.