Harvard Business Review

NOVEMBER 25, 2013

This lack of an analytical approach has traditionally formed a barrier between marketing and finance. One financial services CMO told us how CFOs typically perceive his function: “We’re going to give a certain amount of dollars to those guys. They’re going to make ads and do whatever it is they do.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

SEPTEMBER 22, 2011

TIAA-CREF, the big financial services company, includes customer loyalty score improvement in senior executive compensation. Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

FEBRUARY 20, 2013

They too have struggled to operate in complex environments, and have developed the skills and expertise to overcome these challenges. Access to finance , designing operational processes and systems , and building strong, talented management teams are just a few obstacles that many cite. However, the core skills they need are different.

Entrepreneur 8

Entrepreneur Company Six Sigma Franchising 8