In the CEO Afterlife

SEPTEMBER 6, 2011

The day the Jacobs Suchard (now part of Kraft Foods ) Board of Directors promoted me to the C-Suite, they strongly suggested I align myself with the CFO. Today, with declining loyalty and greater job hopping, it is critical that CEOs partner with HR. Thirdly, our superior financial results were a result of this modus operandi.

CEO 162

CEO CFO Human Resources Real Estate 162

LDRLB

SEPTEMBER 28, 2011

The day the Jacobs Suchard (now part of Kraft Foods ) Board of Directors promoted me to the C-Suite, they strongly suggested I align myself with the CFO. Today, with declining loyalty and greater job hopping, it is critical that CEOs partner with HR. Thirdly, our superior financial results were a result of this modus operandi.

CEO 116

CEO CFO Human Resources Real Estate 116

Harvard Business Review

NOVEMBER 25, 2013

This lack of an analytical approach has traditionally formed a barrier between marketing and finance. One financial services CMO told us how CFOs typically perceive his function: “We’re going to give a certain amount of dollars to those guys. They’re going to make ads and do whatever it is they do.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

OCTOBER 3, 2018

At one point, the CEO indicated that he would know that the right shift had occurred when the CFO, chief strategy officer, and other C-level leaders were seeking the CMO’s advice on strategic business problems. “I needed to earn the right to be invited into key, firm-level strategic decisions.”

CFO 8

CFO CEO Agility Marketing 8

Harvard Business Review

SEPTEMBER 22, 2011

TIAA-CREF, the big financial services company, includes customer loyalty score improvement in senior executive compensation. Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

FEBRUARY 20, 2013

Access to finance , designing operational processes and systems , and building strong, talented management teams are just a few obstacles that many cite. As testimony to its success, the program has received a net promoter score of 87%, which is well above the 75% threshold for companies garnering world-class loyalty.

Entrepreneur 8

Entrepreneur Company Six Sigma Franchising 8

Harvard Business Review

SEPTEMBER 21, 2015

Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. “These things are nothing more than glorified sales pitches,” she whispered to him.

Case Study 8

Case Study Travel Hotels NPV 8