A Refresher on Marketing ROI

Harvard Business

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation. In its simplest form, it looks like this: The goal, as with any ROI calculation, is to end up with a positive number, and ideally as high a number as possible.

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Meet the Wellness Programs That Save Companies Money

Harvard Business

Workplace wellness is under scrutiny by skeptics who argue that the return on investment (ROI) in wellness programs does not justify their costs. But we must first go beyond unduly narrow interpretations of ROI (i.e., “claims ROI”), to understand how properly designed wellness programs can help employers lower health care costs while providing other types of cost savings and competitive advantages. Human resource management Personnel policies Digital Article

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Communicating at All Levels of the Organization | Survive Your.

Survive Your Promotion

CFO – Three words… cost benefit analysis. The shorter the time period over which a project will pay for itself, the more likely the CFO will be interested in hearing more about it. If you want the COO on your side, you have to go beyond the “great idea” stage and get into how your project will impact other parts of the organization, and what resources you will need to be successful. Survive Your Promotion!

Bad Boss Blues « Survive Your Promotion!

Survive Your Promotion

A word of caution – some managers will become defensive and/or reject direct feedback, but it’s always best to try to work things out directly before moving on to engaging other resources. But when I present to the CFO or any other detail oriented, process focused individual, I adapt my style. Contact me to find out about tools and resources you can use to keep from being the bad boss! Survive Your Promotion!

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