How CEOs Can Keep Their Analytics Programs from Being a Waste of Time
Harvard Business Review
JULY 21, 2016
The findings show that fewer than half of analytics programs met initial return-on-investment (ROI) goals. But poor ROI is only part of the story. Ironically, this allows them to actually gain stature as the “innovators” are discredited and C-suite power shifts back to how it was.
Let's personalize your content