Harvard Business Review

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” Finally, the CMO began insisting that marketing deliver greater financial accountability.

CFO 8

CFO CEO Agility Marketing 8

Harvard Business Review

SEPTEMBER 28, 2012

Truly strategic leaderships — and their boards — should treat Brin's "worst idea" as their most provocative thought experiment for revisiting how they recognize and value data. Ignore Costly Market Data and Rely on Google Instead? That's the essence of the Big Data business case. BIG DATA INSIGHT CENTER. More >>.

Hedge 15

Hedge Core Competence CFO ROI 15

Harvard Business Review

AUGUST 15, 2013

They resist getting their hands dirty alongside the CIO, even though many of them will readily get down into the mud of a balance sheet with the CFO or strategize the details of global brand issues with the CMO. These and other IT-related problems aren''t rooted in technology but in leadership failings. Accountability.

CEO 8

CEO CIO Technology CFO 8

Harvard Business Review

SEPTEMBER 9, 2014

Almost any enterprise you can think of, no matter the industry or sector, is trying (or being pressured by competitors) to use new technology to harness the vast new oceans of data being generated by smartphones, sensors, digital cameras, GPS devices, and myriad other sources of information originating from customers and markets.

Technology 8

Technology Metrics Budgeting CIO 8