Remove CFO Remove Marketing Remove Tactics Remove Technology
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A Technology Case Study: Implementing What the Customer Wants

Strategy Driven

In order for any change to occur – whether it’s a decision to purchase a product, or an implementation to add new technology – whatever touches the ultimate solution must buy-in to the change. In 1983, in London, I started up a body shop/recruitment company to support the ‘new’ language and ’4GL’ support technology called Focus.

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The Worst Failure of All Is Wasting a Failure

Harvard Business Review

The CEO and CFO responded with, "A failure to hit ROI and NPV targets." The head of R&D remembered it as a failure to properly market the innovation. The Chief Marketing Officer recalled that sales and distribution did not achieve planned market presence. What part of the strategy, or the tactical execution, failed?

NPV 15
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The Building Blocks of Successful Corporate IT

Harvard Business Review

But massive disruptions in business models, technology, and the work force have been throwing up massive new challenges for CIOs and other technology leaders. Consequently, CIOs and business leaders with a technology focus face more cacophony and challenge than ever before. Organizational DNA. See accompanying chart.)

CIO 8