Rich Gee Group
AUGUST 31, 2015
Based upon many hours of advisory with C-Level clients, here are the two major tenets that bubble to the top: IQ – Intelligence Quotient (or Tactical Intelligence). What are the market forces at work – are they playing fair or are they slowly (and possibly illegally) undermining your position. What are some of the techniques used?
Rich Gee Group
DECEMBER 11, 2010
Based upon many hours of advisory with C-Level clients, here are the two major tenets that bubble to the top: IQ – Intelligence Quotient (or Tactical Intelligence) You have to have the chops, the intellect, the experience, and knowledge to make it through the first hurdle. What are some of the techniques used? It’s that simple.
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Surviving Leadership
OCTOBER 29, 2018
Whether or not you think Netflix is a company you want to emulate (and there are those who question some of their tactics ), Powerful outlines some very relevant points about how to be intentional about the organization your building – from the culture to employee engagement.
Harvard Business Review
NOVEMBER 25, 2013
Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.
Strategy Driven
JULY 27, 2011
Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. The result?
Strategy Driven
JANUARY 28, 2011
Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. The result?
Harvard Business Review
APRIL 19, 2011
The CEO and CFO responded with, "A failure to hit ROI and NPV targets." The head of R&D remembered it as a failure to properly market the innovation. The Chief Marketing Officer recalled that sales and distribution did not achieve planned market presence. What part of the strategy, or the tactical execution, failed?
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