Harvard Business Review
NOVEMBER 9, 2018
Take Jim, a front-runner CFO candidate for a leading medical device manufacturer on the verge of an IPO. Down-to-earth storytelling, drawing on memorable results, is vastly more powerful than a cerebral, academic style. Another common communication pitfall has to do with use of “we” and “I.”
Harvard Business Review
MAY 28, 2018
The science of storytelling and brand performance. Albert’s results have been so impressive to date that Simson is now encouraging RedBalloon’s CFO to think in a very different way about the marketing budget. Insight Center. Data-Driven Marketing. Sponsored by Google.
Harvard Business Review
MAY 8, 2012
We all make pitches every day — for that highly-prized account; to a client who's reluctant to accept your scary proposal; for a skeptical CFO to loosen the purse strings; or for a wary new team to believe in you. Here's what I've learned about winning pitches like these: 1.
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