Harvard Business Review

MAY 10, 2018

The science of storytelling and brand performance. Orica is now codifying the decision logic of the most experienced blasting managers through predictive modeling to serve up personalized recommendations on demand. Insight Center. Data-Driven Marketing. Sponsored by Google.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

JUNE 7, 2018

The science of storytelling and brand performance. Managers often criticize sales reps for losing a deal, but rarely for pricing a deal too low, so reps learn to concede on price in order to close the deal. The value of developing capabilities became evident to a specialty chemical producer with lackluster margins.

B2B 11

B2B Price Survey Company 11

Harvard Business Review

AUGUST 10, 2016

In fact, recent research in neuroscience has indicated that social needs are managed by the same neural networks as primary survival needs such as food and water. When you as a manager “give” an agenda item to someone on your team, it conveys real ownership, trust, and an opportunity for impact. Pay attention.

Diversity 8

Diversity Storytelling Competitive Advantage Chemicals 8