Harvard Business Review

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. Data-Driven Marketing. The science of storytelling and brand performance. Marcus Winther/Getty Images. Insight Center. Sponsored by Google.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

JUNE 7, 2018

Data-Driven Marketing. The science of storytelling and brand performance. To understand which capabilities matter most, we studied a subset of top-performing companies, as defined by increased market share, self-described excellent pricing decisions, and execution of regular price increases. Insight Center. Sponsored by Google.

B2B 11

B2B Price Survey Company 11

Harvard Business Review

MARCH 11, 2014

But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial. The irresistible power of classic storytelling. Storytelling evokes a strong neurological response. He has no arms. He has to eat like a dog.

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Storytelling Tools Power Advertising 21