Remove Chief Technology Officer Remove Engineering Remove Innovation Remove Marketing
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Reversing the Curse of Dominant Logic

Harvard Business Review

Western multinationals — especially the most successful ones — consistently struggle to achieve their growth targets in emerging markets. Because they try to repeat their past success formulas — the ones that work so well for them in developed markets. Rich countries are the most technologically advanced.

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The Professional: Seven New Rules

Strategy Driven

Fifty years ago, we did not have television news anchors, software engineers, web designers, or cosmetic surgeons. You cannot presume that packaging is simply a matter of clever design that helps your products fly off the shelves of a super market. It is not enough to be a good surgeon, a civil engineer or a litigation lawyer.

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The New CTO: Chief Transformation Officer

Harvard Business Review

In a recent article , I suggested that the role of the CIO needs to shift from Chief Information Officer to a Chief Innovation Officer, due to the massive, rapid, multiple technology-driven transformations that are occurring today.

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Data From 3.5 Million Employees Shows How Innovation Really Works

Harvard Business Review

Sales and marketing were once disciplines ruled by emotions. But somewhere along the way, we recognized that they were based on definable pipelines and applied technology to manage those pipelines. What if we applied the same thinking to innovation? What if we applied the same thinking to innovation?