Management Craft

APRIL 18, 2014

Phil Gerbyshak , author, speaker and VP of Sales and Marketing for Advisology. Dwayne Melancon, Chief Technology Officer, Tripwire, Inc. Lisa Haneberg’s clearly at her best in this book!” Ellen Weber (PhD) directs innovation at the Mita International Brain Center. Believe it: You CAN double the love!”

Books 40

Books Chief Technology Officer Chief Executive Officer Open-book 40

Harvard Business Review

MARCH 26, 2012

Western multinationals — especially the most successful ones — consistently struggle to achieve their growth targets in emerging markets. Because they try to repeat their past success formulas — the ones that work so well for them in developed markets. Rich countries are the most technologically advanced.

Chief Technology Officer 12

Chief Technology Officer CTO Constraint Engineering 12

Harvard Business Review

AUGUST 14, 2013

In a recent article , I suggested that the role of the CIO needs to shift from Chief Information Officer to a Chief Innovation Officer, due to the massive, rapid, multiple technology-driven transformations that are occurring today.

CTO 8

CTO CIO Chief Technology Officer Chief Information Officer 8

Strategy Driven

AUGUST 17, 2011

You cannot presume that packaging is simply a matter of clever design that helps your products fly off the shelves of a super market. Consider the chief technology officer of a company who is able to influence standards by being on an industry body – the revenue impact of such a thing can be immense.

Self-aware 50

Self-aware Engineering Chief Technology Officer Learning-by-Doing 50

Harvard Business Review

AUGUST 28, 2012

While business markets are obviously different from societies in many ways, they share more things in common, especially in today's networked world. Many companies, dipping their toes into social media and Web marketing, try to engage with bloggers who've built up audiences and exert influence over their buying decisions.

How To 12

How To Chief Technology Officer Audience Banking 12

Harvard Business Review

MAY 9, 2014

“Retailers are all using scanner data to track what happened at the point of sale ,” says Sam Hui, an associate professor of marketing at NYU’s Stern School of Business. The redder the location, the more frequently it was trafficked: For chief technology officer Joe Lezon, the results were both helpful and surprising.

Retail 12

Retail Chief Technology Officer Technology Merchandising 12

Harvard Business Review

OCTOBER 9, 2017

Sales and marketing were once disciplines ruled by emotions. But somewhere along the way, we recognized that they were based on definable pipelines and applied technology to manage those pipelines. What if we applied the same thinking to innovation? What if we applied the same thinking to innovation?

Innovation 8

Innovation Airlines Chief Technology Officer Participative 8