Rich Gee Group

APRIL 13, 2023

In his seminal book, "Influence: The Psychology of Persuasion," Dr. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process. To utilize reciprocity ethically, one must focus on providing genuine value and building long-term relationships.

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Influence Cialdini Books Ethics 195

Change Starts Here

JANUARY 9, 2014

Increasing your influence may seem like a long-term undertaking, but there are some simple things you can do to bolster your influence, and you can even start today. In his book Influence , Robert Cialdini lists reciprocity as one of the principles of influence. Looking for ways to increase your influence longer term?

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Influence Cialdini Long-term Webinar 109

Leading Blog

DECEMBER 25, 2016

We need to be “urgently” reflective because too often by the time we find out it’s broken, it’s been broken for a very long time. The ability to produce at an elite level, in terms of both quality and speed. (To Actions have consequences and continuity of character matters. The ability to quickly master hard things. (If

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Books Leadership Cialdini Govindarajan 150

Harvard Business Review

OCTOBER 5, 2011

For building the kind of enduring client relationships necessary for long-term growth, nothing replaces face-to-face contact. To develop long-term relationships, budget much more face time in the first six months or year of your contract. This post is part of the HBR Insight Center Growing the Top Line.

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Cialdini Customer Loyalty Long-term Newsletter 13

Harvard Business Review

FEBRUARY 3, 2015

Couples in committed, long-term relationships often see each other every day, but rarely plan or set resolutions together. 50 Scientifically Proven Ways to be Persuasive , authors Robert Cialdini, Noah Goldstein, and Steve Martin explain how making an active commitment directly affects action.

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Goal Cialdini Planning Participative 8

Harvard Business Review

MARCH 10, 2015

According to psychologist Robert Cialdini, the answer is to find a commonality with the other person as quickly as possible. Don’t ask for favors – for a very long time. Here’s how to do it successfully. Research in order to find a commonality. How do you build an immediate connection?

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Cialdini Venture Funding Conference Short-term 8

Harvard Business Review

MARCH 3, 2015

Your long-term success depends on winning the attention of others. This is a phenomenon Dr. Robert Cialdini calls “directed deference.” There’s actually a scientific term for this: the Zeigarnik effect , named after the Soviet psychologist who discovered it.

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Venture Capitalist Cialdini Long-term Motivation 8