Harvard Business Review

OCTOBER 1, 2013

As a result, managers are uncomfortable actually moving into action or committing resources, preferring to stay with the business they know rather than possibilities that may or may not pan out. and “What specific capabilities will we need to develop in order for this plan to succeed?”. Banish fuzzy language.

Strategic Planning 9

Strategic Planning Planning Tips Disintermediation 9

Harvard Business Review

AUGUST 15, 2016

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. So they help their companies with product development, marketing strategy, and customer service by serving as the Voice of the Customer internally. Great brands commit and stay committed.

Brand 8

Brand Disintermediation Price Long-term 8

Harvard Business Review

JUNE 2, 2014

But it probably has a more committed user base than any business launched in the last five years. Next, the innovator has to develop a behind-the-scenes advantage: a way of producing a product or service that seems magical from the customer’s perspective and that is difficult for other companies to replicate.

Disruptive Innovation 8

Disruptive Innovation Disintermediation Business Model Innovation 8

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. There is no doubt that these owned media strategies are complex and require a real commitment of time, energy, and resources.

Media 8

Media B2B Disintermediation Content 8