Harvard Business Review
OCTOBER 1, 2013
As a result, managers are uncomfortable actually moving into action or committing resources, preferring to stay with the business they know rather than possibilities that may or may not pan out. But too often those assumptions are supported by secondary research, educated guesses, or assumptions rather than field tests.
Harvard Business Review
AUGUST 15, 2016
Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. They’re also aware of the power of social selling today and they carefully manage their social network activity to make informed, authentic, personal connections.
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Harvard Business Review
JUNE 2, 2014
But it probably has a more committed user base than any business launched in the last five years. Its powerful back-end system allows it to manage a real-time network of cars in an extremely simple and potentially low-cost way. That allows cab drivers to offer many of the conveniences of Uber without being disintermediated.
Harvard Business Review
MARCH 17, 2011
If perceived risks can be managed and early costs kept cheap, most organizations are open to the possibilities and potential of emerging technology. They didn't want my passion; they wanted the passion of the committed researcher or aspiring entrepreneur. This time was different. This baffled me. I got in the way of that.
Harvard Business Review
OCTOBER 10, 2014
Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. There is no doubt that these owned media strategies are complex and require a real commitment of time, energy, and resources.
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