Remove Commitment Remove Disintermediation Remove Management Remove Technology
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The Best Salespeople Do What the Best Brands Do

Harvard Business Review

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. They’re also aware of the power of social selling today and they carefully manage their social network activity to make informed, authentic, personal connections.

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A Failure That Still Haunts Me

Harvard Business Review

The opportunity revolved around technology transf er — the challenge of taking a novel technology and successfully transplanting it to other companies or industries. If perceived risks can be managed and early costs kept cheap, most organizations are open to the possibilities and potential of emerging technology.

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What’s Holding Uber Back

Harvard Business Review

But it probably has a more committed user base than any business launched in the last five years. Ideally, the innovator has a proprietary technology that makes the offering simple and affordable, or it has developed an innovative operating model that enables the business to keep its costs radically lower than competitors’ as it scales up.

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Making Sense of Owned Media

Harvard Business Review

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. RFID technology in the lift tickets track the locations of skiers and their friends on the mountain, and their times on the various runs.

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