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How Do I Start Your Own Business?

Strategy Driven

If your uptime is close to zero, you need to consider how to use social media effectively. For example, using social media to promote a cruise line targeting people over the age of 55 is virtually pointless. Otherwise, schedule a conference call. Nishil is a passionate writer, hungry for new innovation. Find an Office.

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The Benefits of Taking a Slower Approach to Innovation

Harvard Business Review

In our experience, managers tend to focus their innovation efforts on processes that are either large in scale (new products and business models ) or swift in development (hackathons, rapid prototyping, or emerging platforms). But there’s also another type of innovation that is more gradual and smaller in scale.

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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

Gimmy’s task was clear but highly demanding: to reimagine the way BMW innovates. To fill the void and build such a new BMW startup unit, Gimmy partnered with an experienced innovation manager from BMW, Matthias Meyer. Gregor and BMW faced a crucial question: “How can the BMW Group, as a company, co-innovate with startups?”

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3 Ways Big Companies Are Connecting with Younger Consumers

Harvard Business Review

As innovation consultant Pete Maulik told me, “It’s time to switch from here they come to this is how we’re going to win.” ” Here are three big companies using innovative approaches to make this crucial connection. That’s an enormous mistake. MassMutual Walks the Talk by Talking.

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How Ford Is Thinking About the Future

Harvard Business Review

Incubated at Y Combinator, the venture was aimed squarely at the most important, most reliable, most consistent mobility need that consumers have every day: getting to and from work. “We are getting pull from enterprises,” Ford Mobility head Marcy Klevorn said recently on a media conference call.