Conference Library Media Operations 
Strategy Driven
JUNE 1, 2018
Businesses operate at a pace such that they grab for help wherever it is available. Conferences. Material published or broadcast in the media. Serious books in libraries. More often than not, they reach toward the wrong resources, the untied advisors and sources that send them down rabbit holes. It is lonely at the top.
Women on Business
JANUARY 24, 2011
But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!
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Harvard Business Review
JUNE 12, 2018
ROGER HARRIS/SCIENCE PHOTO LIBRARY/Getty Images. Telecom operators often provide the backbone communication networks required to run systems and applications. The technology and media company Intersection builds on revenue from advertisers to offer cities free “Links” kiosks to expand public Wi-Fi.
Harvard Business Review
FEBRUARY 1, 2016
The seller can help to trigger that recognition in any of a number of ways, including starting a content marketing or SEO campaign to generate inbound leads, cultivating referrals from existing customers, making sales calls, planning conferences, sending emails to build awareness, and using social media to generate word of mouth.
Harvard Business Review
AUGUST 4, 2014
While its social media KPI’s soared, its business suffered. Pepsi Refresh failed because it had no relevance to the brand’s operations or heritage. Given AmEx’s operations, consumer base, and resources, it’s well positioned to do so. BIF’s annual conference serves as its focal point. Let me explain. Marketing Strategy'
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