Women on Business

JANUARY 24, 2011

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

Press Release 100

Press Release Discount Sharpe Advertising 100

Strategy Driven

APRIL 17, 2013

” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. So develop a spreadsheet of all of your industry trade publications and identify press contacts who cover topics related to your business. Social Media.

Marketing 50

Marketing Press Release Consultative Brand 50

Harvard Business Review

MAY 4, 2016

Communicate across logos, taglines, ads, marketing, trademarks, media, trade shows, and conferences.” .” “Craft brand identities that position products and companies to capture #1 category positions. ” Résumé Story. BREWERY START-UP. With two partners, I launched Flounder Brewing Co.,

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

JUNE 17, 2016

Standing on stage on September 9, 2014 at Apple’s Worldwide Developer’s Conference (WWDC), Tim Cook announced, “We’ve created an entirely new payment process, and we called it Apple Pay.” An Apple press release claimed the new service would “transform mobile payments.”

Retail 8

Retail Business Model Press Release Strategy 8