Connect Inventors with the Right Problems
Harvard Business Review
APRIL 1, 2015
When one of us (Walker) helped developed the idea that became Priceline.com, the challenge was to solve a decades-long problem: how could airplanes and hotels fill their last, otherwise empty and perishable rooms and seats while holding the line on the price and profitability of most bookings? All of this is changing now for the better.
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