N2Growth Blog

AUGUST 30, 2016

Through shrewd marketing efforts, failed competitors and helpful legislation (which requires its availability at public schools), Mylan has cornered the market on this allergy medication. But, I’m sure that the crisis management team at Mylan is hard at work to spin the story behind the story correctly.

Health Care 150

Health Care Pharmaceuticals Market Penetration Price 150

Strategy Driven

SEPTEMBER 2, 2018

To increase your visibility and draw in more customers, it’s therefore a crucial part of a small business’s strategy to plan marketing campaigns aimed at encouraging repeat customers and enticing new clients. If your staff are unhappy or demotivated, you’ll be far off maximizing your potential as a company.

Succession 57

Succession Market Penetration How To Short-term 57

Harvard Business Review

SEPTEMBER 9, 2015

After some investigating, they discovered that their fragmented, geographically dispersed matrix structure made it very difficult for the program managers to coordinate efforts across functions, keep everyone focused on the cost and delivery goals, and get people to reach consensus. Senior management knew this was an issue.

Welch 8

Welch Supply Chain Consensus Engineering 8

Harvard Business Review

SEPTEMBER 3, 2012

Enter my co-author, MIT-trained strategist and engineer Juan Carlos Méndez-García, who consults with both start-ups and Fortune 500 companies. Then you enter hypergrowth, which typically happens somewhere between 10-15% of market penetration. Saturation is reached at 90%+.

Learning Curve 9

Learning Curve Market Penetration Disruptive Innovation Kaplan 9