Harvard Business Review

JANUARY 9, 2014

To tap into social business’ greater value, it will take more than launching a few corporate accounts on Facebook, LinkedIn, and Twitter (represented by the 42% above). Then came the next wave, external social business, rooted in customer service, corporate marketing, and communications. Marketing Social media'

Media 13

Media ROI Corporate Accountability Guidelines 13

Harvard Business Review

MARCH 2, 2016

The economy we’re operating in today may have been built to serve corporations, but not many corporations are doing well in the digital environment. Neither digital technology nor the corporation itself is necessarily to blame for the current predicament.

Technology 8

Technology Short-term Long-term Creativity 8

Harvard Business Review

JANUARY 23, 2012

Part of the problem is that the industry is still moving at warp speed, and the company has dwindling resources to deploy against innumerable innovation challenges. RIM could opt to double down on the corporate market, broadening its business from device maker into fields such as mobile security services and bandwidth management.

Strategy 15

Strategy CEO Strategic Planning Consensus 15