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The New World Of Enterprise Sales

Strategy Driven

The sales cycle consisted mostly of responding to inquiries from prospects interested in upgrading their first-generation software systems. The evaluation team usually consisted of 2 to 4 people, led by either an Information Technology (IT) or a user contact who was most familiar with the current system and needs. Steve earned a B.A.

Dunning 101
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Distinguish Yourself from the Market, Not Just Other Applicants

Harvard Business Review

If you're an experienced professional, it can be tough to find a job in today's market. The market dynamics that pushed her out of a job were happening across the whole marketplace for her profession. This shifts knowledge work from a craft into a knowledge production system. Find a market niche. But they weren't.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105
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Can You Afford to Change Your Career?

Harvard Business Review

If the real estate market where you live is down, it could be difficult to get out of your current home. Tap your support system for ideas to save — and to cope. While you may be reluctant to take such drastic steps for an experiment, use this period to explore alternatives and assess the impact of making changes.

Career 12
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Who Rules the Web Now?

Harvard Business Review

The login systems for Facebook and iTunes give Facebook and Apple the ability to influence users through ad services downstream. Instead, each possesses a wealth of user information to target ads to individual consumers on a cost-per-click (CPC) or cost-per-action (CPA) basis. Owning the audience is an imperative.

CPA 15