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8 Certifications Worth Pursuing in 2024

Strategy Driven

Certified Public Accountant (CPA) Undoubtedly one of the most recognized and respected certifications in the accounting realm, the CPA designation is a hallmark of expertise and integrity. In an era where data integrity is paramount, the CISA credential is a valuable asset.

CPA 101
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The New World Of Enterprise Sales

Strategy Driven

The enterprise sales practice has been highly affected by technological change, in a mostly positive manner. The sales cycle consisted mostly of responding to inquiries from prospects interested in upgrading their first-generation software systems. My answer was: “Everything. And nothing.” Let me explain.

Dunning 101
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How I Learned the Hard Way That Aging Technology Is Expensive

Harvard Business Review

Companies love to stretch out their investments in existing technology as long as possible, a policy whose faulty logic I recently rediscovered in my role as CIO. That's because, like many CIOs, I hate buying technology that loses a significant part of its value as soon as it's delivered. on others as well as myself.

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The Timeless Strategic Value of Unrealistic Goals

Harvard Business Review

I did my chartered accountancy degree in India (the equivalent of a CPA), got my doctorate in accounting at HBS, and was teaching financial and managerial accounting at Dartmouth's Tuck School of Business when I read the "Strategic Intent" article. JFK's intent produced many breakthrough technologies.

Goal 9
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

But if you dig in, you will develop an inbound marketing system that reaps rewards as your targeted buyers will begin to come to you on their own. Stay on top of all technological advances pertaining to marketing. That stodgy old school types of businesses can't benefit from this (think CPA, Insurance, Banking), to name a few.

Marketing 105