Harvard Business Review

JUNE 17, 2015

How well do you know your customers? This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers.

Productivity 8

Productivity Products Customer Intimacy Software 8

Harvard Business Review

FEBRUARY 2, 2018

We don’t expect Amazon or Microsoft or IBM to design, make, and market agricultural tractors, aircraft engines, or MR scanners. That’s much different than digital natives like Airbnb where marketing is more important than technical expertise. Customer intimacy. The Challenges for Digital Natives.

Industry 8

Industry Software Six Sigma Engineering 8

Harvard Business Review

NOVEMBER 13, 2015

Recently, however, leading physical stores have discovered that they can also harness the power of powerful digital marketing tools and integrate them directly into the in-store experience. GPS), and data analytics to improve the in-store experience for customers. The New Tools of Marketing. Insight Center.

Retail 8

Retail Customer Intimacy Loyalty Real Estate 8

Harvard Business Review

JULY 29, 2013

We spoke with Mike Moorman, a senior leader in ZS Associates'' B2B sales and marketing practice and a leading authority on sales management, about how inside sales (which refers to sales positions done remotely from headquarters, without face-to-face meetings with clients) is transforming the way that B2B companies interact with their customers.

B2B 8

B2B Power Market Segmentation Customer Intimacy 8