Chart Your Course

AUGUST 14, 2012

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. The Zappos vision statement is, “Delivering happiness to our customers, vendors and employees.” Greg’s latest and most powerful book is guaranteed to get you Fired Up! More information.

Newsletter 165

Newsletter Insurance Class Workshop 165

Harvard Business Review

JUNE 26, 2017

Each of these companies has aligned and integrated its culture and brand to create a powerful engine of competitive advantage and growth. When you think and operate in unique ways internally, you can produce the unique identity and image you desire externally. Just as brands differ, there is no single right culture.

Brand 8

Brand Company Operations Merchandising 8

Harvard Business Review

FEBRUARY 15, 2012

Usually, if you search, there are opportunities in your current job and at your current level to display your ability to drive change, even if you are in a support function like finance or human resources. Lynn headed up a product management unit for a large consumer products company.

Innovation 15

Innovation Merchandising How To Proposal 15

Harvard Business Review

AUGUST 15, 2016

. “For every dollar spent on employee feedback, companies spend hundreds of dollars on customer feedback,” said Troy Stevenson, former vice president of customer loyalty at eBay, in a recent interview. Insight Center. Measuring Marketing Insights. Sponsored by Google Analytics 360 Suite. Turning data into action.

Survey 8

Survey Retail System Automotive 8

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. Data-driven customer insights give the CMO the power to do all that. That bottom line sensibility is crucial.

P&L 8

P&L Banking Marketing Call Center 8