Strategy Driven

JULY 14, 2023

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Why are businesses gravitating toward micro-influencers? What exactly does mobile optimization encompass?

Trends 99

Trends Marketing Succession Content 99

N2Growth Blog

DECEMBER 8, 2023

The CCO becomes paramount as enterprises navigate competitive landscapes and complex markets. They lead essential tasks such as shaping business development activities, planning marketing strategies, exploring revenue opportunities, communicating the company’s value proposition, and delivering on strategic projects.

Trends 293

Trends Business Model Execution Marketing 293

Strategy Driven

AUGUST 4, 2021

Companies are leveraging the capabilities of social media to drive their marketing strategy. You can use influencer collaborations and paid ads to generate more sales for your business. There are several email marketing strategies that you can use to acquire new customers and build customer loyalty.

CRM 71

CRM Call Center Price Incentives 71

Harvard Business Review

FEBRUARY 13, 2013

This is usually calculated as the expected net profit attributed to purchases during the entire relationship between a business and its customer. The company is better off offering a discount today, because that will likely increase the customer's loyalty, and loyalty increases the CLV.

Advertising 8

Advertising Discount Media Customer Loyalty 8