Women on Business

JANUARY 19, 2011

How do I build customer loyalty? I earn loyalty by giving it. Loyalty has to be intentional and designed. Delighting customers doesn’t build loyalty. I build brand and customer trust by being loyal to THEM and by NOT expecting them to be loyal to me! Decide ) Decide what your customer experiences will look like.

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Women on Business

DECEMBER 8, 2010

Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers. Step 4: Brand Loyalty: Would you hang out with Buddy on a regular basis? Are you ready?? Is there a replacement?

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Women on Business

DECEMBER 2, 2010

But let’s assume that Buddy is indeed an elf, developed and created by the North Pole to fill a need…to make toys. Building Customer Loyalty Building customer loyalty by being loyal to them. If Buddy was originally trained to be a toymaker, how well did he compete against the other elves?

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Women on Business

DECEMBER 7, 2010

Delighting customers doesn’t build loyalty. Happy clients that go wild about you because of the surprising way you serve their needs. Related posts: Are Your Client Delight Efforts Misplaced? Reducing the work a customer. Killing Your Competition with (Client) Kindness Failing to make your customers happy is more than a.

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Women on Business

JANUARY 12, 2011

a company that partners with leaders to help them develop the most critical skill in business – relationship building. Tanya energizes leaders to help them light the spark in their teams that results in: the proliferation of ideas and innovation,shorter cycle times, more collaborative environments, and high customer and employee loyalty.

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Women on Business

JANUARY 23, 2011

Training and Professional Development If there are new systems in place, or even old systems that could be more efficient, take the time to train the staff. I have observed many firms attempt to create loyalty and. A manager that can provide this to their employees will develop a loyal and strong team.

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Women on Business

JANUARY 24, 2011

Develop those contacts as a ladder to reach higher, but more challenging, prospects. Test business development, starting with advice from your banker, accountant, and lawyer. Many career-enhancing activities can develop from carefully chosen volunteer-based projects. We can leverage each other’s expertise.

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