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Shape Strategy With Simple Rules, Not Complex Frameworks

Harvard Business Review

Managers in these organizations translate corporate objectives into a few straightforward guidelines that help employees make on-the-spot decisions and adapt to constantly shifting environments, while keeping the big picture in mind. Next, ALL's CEO assembled a cross-functional team to develop simple rules for prioritizing capital spending.

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Rethinking Big Data to Give Consumers More Control

Harvard Business Review

To test commercial opportunities in this environment, a number of entrepreneurs are creating personal analytics tools to help citizens make better decisions about health providers, disease management, and even personal finances related to healthcare. Developing personalized choice engines.

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Joint Ventures Reduce the Risk of Major Capital Investments

Harvard Business Review

Ageas contributes its expertise in insurance product design, marketing, finance, and risk management, while the partner, often a well-embedded local financial institution, contributes its customer portfolio, distribution channel, brand, and relationships. Guidelines for selecting an appropriate model.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. It leads to a higher search engine visibility through stronger online authority (links and social shares).

Marketing 105
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Case Study: Can an Ethical Bank Support Guns and Fracking?

Harvard Business Review

As the founder and president of a new ethical bank focused on environmental sustainability, Jay McGuane realized that he and his board needed to set guidelines about which loans to approve and which to reject on “values” grounds. Jay was talking about establishing guidelines for decisions. Ethics Finance' Twin Debates.