HR Digest

OCTOBER 13, 2023

Identify Company Goals Good sales compensation plans are based on a clear goal and identifiable performance measures. Define Overall Business Objectives Define the company goals in terms of numbers as well as value additions and qualitative performance indicators that matter to the company.

Planning 52

Planning Incentives Market Penetration System 52

Harvard Business Review

DECEMBER 21, 2011

Your R&D group develops a unique new product. Marketing designs the promotional campaign. The company holds us accountable for revenues and expects us to develop and maintain the connections to drive sales. Manufacturing produces it. Finance puts the systems in place to track the money coming in.

Company 14

Company Market Penetration Long-term Short-term 14

Harvard Business Review

SEPTEMBER 3, 2012

Then you enter hypergrowth, which typically happens somewhere between 10-15% of market penetration. With Facebook for example, assuming an estimated market opportunity of one billion, it took roughly 4 years to reach penetration of 10%. Saturation is reached at 90%+.

Learning Curve 10

Learning Curve Market Penetration Disruptive Innovation Kaplan 10

Harvard Business Review

SEPTEMBER 9, 2015

After some investigating, they discovered that their fragmented, geographically dispersed matrix structure made it very difficult for the program managers to coordinate efforts across functions, keep everyone focused on the cost and delivery goals, and get people to reach consensus.

Welch 8

Welch Supply Chain Consensus Engineering 8