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5 Steps to Build a Disruption Proof Business Model

Great Leadership By Dan

Because they are more focused on customer engagement than just on the initial purchase, they are forced to develop agility and flexibility are core cultural strengths. But you need the right culture for this approach, the right metrics (hint, the main KPI isn’t topline revenue) and the right resources.

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Bots Won’t Just Help Us Buy Stuff. They’ll Help Us Become Better Versions of Ourselves

Harvard Business Review

” The more creatively, comprehensively, and innovatively these selves can be digitized, the greater the opportunity to help workers develop and deploy the optimal traits and qualities they desire. Tracking which selves deliver the best performance and outcomes could become a new KPI. This should not be seen as creepy or invasive.

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8 Reasons Companies Don’t Capture More Value

Harvard Business Review

Profit maximization (short-term): A shipping company increases freight rates by 50% to benefit from a capacity shortage in the market, even though doing so will strike customers as exploitative and damage loyalty. First: Market share is a dangerous key performance indicator (KPI).

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The Social Cost of Bad Online Marketing

Harvard Business Review

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead.

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