In the CEO Afterlife

JUNE 7, 2012

The quality of the product was outstanding. So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. During that time, a company known as GS1 was formed under the auspices of regulating product bar codes.

Niche Marketing 206

Niche Marketing Brand Retail Company 206

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

LDRLB

MAY 26, 2014

What he said was when you see them entering the market as these worse-but-cheaper alternatives, that’s when you needed to start really investigating what those technologies were and how they were going to ultimately replace yours. It’s not generally a technology problem; it’s a leadership problem. DAVID: Yeah.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

SEPTEMBER 15, 2014

This, after years of mediocre “pink” products that did little to grow Lego’s share of the girls’ toy aisle. Why did it take until 2014 for the world’s second-largest toy maker to offer girls (and their toy-buying parents) products they might actually want? In business, this is what we call a market opportunity.)

Management 14

Management Niche Marketing Retail Marketing 14