Skip Prichard

JUNE 26, 2019

My research led me to develop the six-step process that allows companies to outsize: (Copyright Steve Coughran, Used by Permission). Poor customer service is a killer of customer loyalty. Business school often teaches us to conduct SWOT analyses and determine how we can capitalize on our strengths and build on our weaknesses.

Strategy 78

Strategy SWOT Company Customer Loyalty 78

Harvard Business Review

DECEMBER 20, 2016

When risks do present themselves, they develop plans to minimize the risk and identify where it is needed most. To develop better risk management behaviors, CEOs need to: List a minimum of eight ideas for new initiatives. Identify, document and plan for risks as part of developing strategic alternatives.

Innovation 8

Innovation Skills CEO Learning-by-Doing 8

Strategy Driven

AUGUST 7, 2017

You haven’t had the opportunity to gain their trust and loyalty yet and competitors are reluctant to let them test the waters with your newly posed competition. Corporate PR forges the potential for relationships to develop between your brand and your customers. So, it’s time to start swotting up! Photo courtesy of Pexels.

Brand 51

Brand PR Engineering SWOT 51