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6 Factors That Can Impact Your Commercial Business

Strategy Driven

The repercussions of water damage are far-reaching, potentially causing extensive property damage, interrupting business operations, and leading to substantial financial losses. Understanding market trends requires thorough market research and analysis. Equally important is training and development.

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The One GRAND Leadership Illusion That Sinks Organizations & Performance

The Empowered Buisness

Consensus: Your team, industry peers, the media, etc. That’s not to negate that economic downturns exist and can impact how a company operates and grows. It’s within your control to look for market segments or industries still in a growth mode. Developing strategies and plans is a healthy practice for leaders to do.

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Understanding Customers Is Everyone's Job

Harvard Business Review

Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. It means building a profile of each customer, based on transaction and social media data (e.g.,

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What Creativity in Marketing Looks Like Today

Harvard Business Review

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Creativity in marketing requires working with customers right from the start to weave their experiences with your efforts to expand your company’s reach.

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The Internet of Things Will Change Your Company, Not Just Your Products

Harvard Business Review

I have had a front row seat as companies have struggled to enter the emerging world of the Internet of Things — first, 10 years ago as a vice president at Ambient Devices , an MIT Media Lab spinoff that was a pioneer in commercializing IoT devices, and then as a consultant. Operations. Human resources. and design and user experience.

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GDPR and the End of the Internet’s Grand Bargain

Harvard Business Review

lawmakers are now circling waters bloodied by revelations regarding potential abuse of Facebook’s social media data, with CEO Mark Zuckerberg scheduled to testify on Capitol Hill this week about the “use and protection of user data.” Top 10 Operational Impacts of the GDPR (IAPP). companies doing business abroad.

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If Your Mobile Strategy Can Win Here, It Can Win Anywhere

Harvard Business Review

If you''re marketing to women through social media, imagine your conversations mediated by a smartphone screen. Women, already social media power users, are increasingly exercising that influence via their phones. Women, already social media power users, are increasingly exercising that influence via their phones.